Big & Bold Webinar

Smoke, Spice + Char Taking Over Menus

Presenters slide graphic showing headshot photos and titles for Eric Anderson CMO and Chef Tony Reed Sr Director of Culinary

Big and bold is defining the next era of flavor. Across menus nationwide, diners are seeking out smoky, charred, and intensely spiced profiles that deliver impact in every bite. Think bold BBQ rubs, fire-kissed veggies, chile-heavy sauces, and craveable layers of umami heat—flavors that can’t be ignored.

In this flavor-packed live session, we’ll dig into why Big & Bold is booming, who’s fueling its staying power, and how it’s reshaping menus from national chains to independent kitchens.

You’ll learn:
-Which diners (demographics) are driving the Big & Bold movement on menus.
-How regionality shapes where to go bold (and where to hold back).
-How to leverage spices:
1. to build bold, layered flavor
2. as the OG “cheat code” for intensity
3. to bring smoke + char without the fire

If you’re hungry for inspiration and ready to bring fearless flavor to your menu, this is one you don’t want to miss.