King of the Hill logo in bold red and yellow lettering on a black background X social media platform logo icon Spiceology logo in white text on a dark background
Three Spiceology King of the Hill branded beer cans displayed together on a white background

We teamed up with Hulu to honor the return of one of the most beloved animated shows of all time the best way we know how—with BBQ, bold flavors, and beer-infused spices inspired by the King. This limited edition, all-purpose rub is smoky, sweet, and perfect for everything from ribs to grilled corn to burgers. And yes, resealable can lid comes included.

Nutrition Facts & Ingredients >

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While supplies last
King of the Hill animated series promotional banner for Hulu streaming featuring animated characters at a backyard barbecue with text reading Who's Ready for Seconds King of the Hill Season 14 vertical poster featuring animated characters at a backyard barbecue with Hulu streaming branding
Bold red-orange text reading Meet Your New Favorite Propane Accessory on a gray background

Crack a can open and let that beer-infused BBQ rub fly. You’re getting paprika, honey, garlic, onion, chiles, beer - aka your new favorite propane accessory. Because in the wise words of Hank Hill: “I tell you hwhat…” this rub doesn’t miss.

Spiceology King of the Hill branded promotional graphic with product cans on a yellow background
Multiple Spiceology King of the Hill Beer Infused BBQ Rub branded spice cans grouped together on a white background
Close-up of a red spice blend in a container
Contains No Alcohol
Bold red text on a dark background reading What It Taste Like
Overhead view of a pile of deep red spice powder on a white background Smoked Paprika
Overhead view of a small pile of tan and golden spice powder on a white background Honey Granules
Overhead view of a small dark bowl filled with a coarse brown spice blend on a white background Beer Extract
Overhead view of a small pile of deep red spice powder on a white background Chile Peppers
Bold red text reading Recipes Built for Backyard Legends on a yellow background
Finished Beer-inade Grilled Chicken next to a can of Spiceology X King of the Hill Beer-Infused BBQ Rub
Beer-Infused BBQ Rub Beer-inade Grilled Chicken Read More
Sliced steak topped with compound butter on a wood cutting board next to a Spiceology X King of the Hill Beer-Infused BBQ Rub beer can
Beer-Infused BBQ Rub Steak & Butter Read More
Finished Walking Taco next to a can of Spiceology X King of the Hill Beer-Infused BBQ Rub and can of Alamo Beer Co.
Beer-Infused BBQ Rub Walking Taco Read More
Playful illustration of a beer cans being poured into a bowl labeled Beer-Inade

BONUS:

Bold red text on a black background reading Make Yourself a Beer-Inade
  1. Mix ¼ cup of the rub with one 12 oz can of beer (we recommend Alamo, naturally).
  2. Pour over your protein of choice.
  3. Let it hang out in the fridge for a few hours or overnight.
  4. Grill, roast, or pan-sear to glory.

What Beer Pairs Best with What Protein?

Black silhouette of a cow on a white background
beef:
Strong Ales, Stouts & Porters
Black silhouette of a pig on a white background
Pork:
Wheat Beers, Amber or Strong Ales
Black silhouette of a chicken on a white background
Chicken:
IPAs, Pale Ales & Crisp Lagers
Dark graphic featuring a stylized fish and shrimp silhouette on a dark background
Seafood:
Clean Lagers & Light Pale Ales