Thanks for spending time with us at FoodOvation! Below you’ll find the menu concepts shared in our session, our product recommendations, and the team’s contact info.

Mango Sprite Refresher

A Sprite-based refresher finished with Spiceology's Mango Tango for sweet-tart-spicy chamoy flavor, offered as a beverage pairing alongside Crumbl's rotating cookie lineup. A beverage add-on extends the average ticket without touching the bakery case, and Mango Tango turns a fountain soda into a trend-forward pairing with a single stir-in. Tropical Fruit and Swicy are two of the most consistently strong consumer trend directions right now — a natural fit alongside Crumbl's already-adventurous flavor calendar.

Brown Butter Snickerdoodle

A snickerdoodle finished with Spiceology's Brown Butter Cookie seasoning in place of standard cinnamon-sugar — real brown butter, brown and maple sugar, cinnamon, and nutmeg for a deeper, bakery-forward version of the classic. It's close to a drop-in alternative for the coating snickerdoodles already use, which means it slots into Crumbl's weekly rotation format with essentially no new technique for the kitchen. Brown Butter is one of the broadest-reach flavor trends of the last year, and a snickerdoodle is one of the most natural vehicles for it.

Protein Breakfast Cookie

A protein-forward breakfast cookie finished with Spiceology's Apple Cinnamon seasoning — warming cinnamon and nutmeg with baked-apple flavor. Apple Cinnamon's warm, familiar profile makes a protein-cookie format feel indulgent rather than functional, which matters for a brand whose identity is built around the experience of the cookie itself. A breakfast-occasion build extends Crumbl's dayparting beyond the afternoon dessert visit without requiring a new product category.

Brown Butter Parmesan Caramel Corn Cookie

A sweet-and-salty cookie topped with caramel corn and finished with Spiceology's Brown Butter Parmesan — the blend's nutty, umami Parmesan edge playing against caramel's sweetness for a genuine sweet-savory crossover in a shareable format. Sweet-Savory category complexity is the strongest-performing flavor pattern in our current trend data, and Brown Butter Parm is purpose-built for exactly this kind of pairing. This concept is positioned for viral, limited-run social traction — the kind of unexpected combination Crumbl's rotating menu is built to generate.