Thanks for spending time with us at FoodOvation! Below you’ll find the menu concepts shared in our session, our product recommendations, and the team’s contact info. 

Brown Butter Cookie and Bacon Shake

Five Guys' vanilla shake blended with Spiceology Brown Butter Cookie, swirled with caramel, packed with candied bacon bits and peanut butter, then finished with a dusting of the blend for a warm, nutty-sweet hit of dessert indulgence. Sweet and salty is one of the most enduring flavor pairings, and brown butter is a fast-rising trend of the last two years — delivering the warm, toasty nostalgia of a fresh-baked cookie alongside smoky candied bacon and caramel swirl in a shake that already has a loyal audience.

Sweet and Spicy Candied Bacon Burger

A fresh, never-frozen Five Guys smash patty topped with cheddar cheese, Smoky Honey Habanero candied bacon, and a house Smoky Honey Habanero mayo — delivering layered swicy heat that hits sweet first, builds with smokiness, and finishes with habanero warmth. The bacon and the mayo both use the same Spiceology blend, creating a unified flavor narrative across two components without adding complexity. Swicy is the defining taste trend of recent years, and a smash burger with candied bacon glazed in Smoky Honey Habanero hits craveable comfort and smoke-and-char in the same bite.

Sweet and Spicy Candied Bacon Cheese Fries

Five Guys' legendary fresh-cut fries tossed in Spiceology Smoky Honey Habanero seasoning, then loaded with Smoky Honey Habanero candied bacon, pickled jalapeños, and melty cheese for a shareable fry build with real heat credentials. The seasoning goes on the fries themselves, not just the toppings, so the swicy flavor runs through every layer of the build. Swicy and smoke-and-char are two of the most exciting culinary directions of recent years, and a loaded fry with a sweet heat candied bacon topper gives Five Guys a comfort play that feels unmistakably on-trend without drifting from what the brand does best.

Mango Tango Lemonade

Bright house lemonade layered with a Mango Tango chamoy-style paste — made simply by hydrating Spiceology Mango Tango with water — then stirred through for balanced sweet heat in every sip and finished with a bold Mango Tango rim for color, crunch, and visual punch. The build is entirely low-lift: no new syrups, no sourcing complexity — just a seasoning hydrated into a paste and applied to an existing beverage. Swicy is one of the defining taste trends of recent years, and chamoy's rise from regional staple to viral sensation makes this a beverage LTO that travels.

Blends for Five Guys

It's back and here to stay
Blend

Brown Butter Cookie Spice Blend


Key Ingredients

Brown Sugar, Brown Butter, Cinnamon, Baking Soda

New flavor
Blend

Derek Wolf | Cowboy Candy Seasoning


Key Ingredients

Jalapeno, Brown Sugar, Vinegar, Garlic, Onion, Mustard

New Flavor
Blend

Derek Wolf | Cowboy Butter Seasoning


Key Ingredients

Butter, Garlic, Smoked Paprika, Mustard

Blend

Coastal Butter Blend


Key Ingredients

Paprika, Mustard, Cayenne Pepper, Butter, Lemon

Blend

Mango Tango Salt-Free Seasoning


Key Ingredients

Paprika, Citric Acid, Mango Powder, Light Chili Powder

The blend that started it all
Blend

Smoky Honey Habanero Seasoning


Key Ingredients

Honey Granules, Paprika, Habanero Powder, Brownulated Sugar

Want samples or more information? Reach out to sales@spiceology.com or:

Circular cropped headshot of a professional woman with a bright smile on a neutral background

Darby McLean | CEO

darby@spiceology.com
Outdoor portrait of a man wearing glasses in casual attire with green foliage in the background

Eric Anderson | CMO

eric@spiceology.com
Circular cropped headshot of a smiling woman in a Spiceology store setting

Gina Rogalette | Sr. Dir. Foodservice

gina@spiceology.com
Circular cropped headshot of a man in a white chef coat in a professional kitchen

Chef Tony Reed | Sr. Dir. Culinary

tony@spiceology.com